Glug talks started from 6pm it included Studio12, Alec Dudson of Intern Magazine, the ladies from up and coming movement SheDoesDigital, Matt Essam of Creative Life, brothers turned business partners Matthew and Daniel Tweddle of Only, and author of the Human Freelancer - Chris Kenworthy.
Studio12
Studio12 based a lot of their talk on the issues of design being they have to solve an issue. "Everything is about solving an issue." "The biggest word in the industry is standard you can be the best until you work with people in this competitive realm you wouldn't know you need the level of exposure of people doing it to this scale which is what made me up the game and make it real." "We're all creative people we're just presented to the world differently." "It's all about your vision solving a problem, a real life problem always been an entrepreneur." John always tells us we should never limit ourselves or think about budgets. One of the guys from Studio12 said something similar "you don't have to limit your creativity to the resources you have around you." They also said you don't have to go to London to gain lots of opportunities you can go out and meet new people but Leeds is a great creative hub. "Go out and meet new people and exploit new opportunities come back and offer something to this city." When people email them or approach them they always think its about what the person can do for them but they said they should "tell us what you want."
Alec Dudson
Alec Dudson and Only Studio have previously come in for talks with in the Graphic Design at LCA. Alec visited in first year during a hijack week and he told us the journey he went through with starting intern. Only Studio also have humble beginnings, they work innovatively.
Alec talked through starting intern and discovering what he wanted to do. He is an advocate in making sure young creatives are credited and paid for the work they do fairly. "You're the only person who sets the boundaries of your career." He believes "young people are the future so we should empower and invest in them as the creative youth." "Whatever you do not under play your value."
"Passion and determination will drive you." Alec went and got a degree then realised it wasn't for him so he worked in a bar to make money to be able to do an internship "The hardest thing is deciding what you want to."
Only Studio
"Only is an award-winning strategy and design consultancy helping organisations to use design to innovate and grow. In close partnership with brands, we identify new ways for them to connect with people. We help clients to articulate their vision and design the products, services and experiences that bring them to life.
Our approach to design takes inspiration from real people and has its ultimate goal in the clarification of purpose and meaning. By better understanding who we are designing for, we create experiences of real value."
"Received a phone call from a french number soft spoken dutch accent read about his logo on a French Graphic Design blog they had lifted the words from their journal and shared their insight with their readership the man on the phone was a well known fashion designer he was so pleased about what he read about his logo and gave him visual identity system."
Only Studio gave us 5 tips on working in the creative industry. This was backed up by examples of their work.
Only Studio gave us 5 tips on working in the creative industry. This was backed up by examples of their work.
Be nice to people.
Maximise every opportunity.
Share your passion.
Be brave.
Do good work.
Matt Essam of Creative Life talked honestly and deeply about happiness within the creative industry.
People spend time chasing things that ultimately make you unhappy. Takeaways from Matt's talk were:
1. Change your perspective to identify what you really want
2. Ask yourself why you want these things to uncover your values
3. Find ways to live these values within the parameters of your current situation
4. Use them to live an authentically creative life
Finally,
Key points from Chris Kenworthy talk were
- Always do a good, honest job
- Write, talk positively about what you learned
- Do friendly favours
- Know your limits
- There's no such thing as the right price
- Relax, something always turns up
- There's no shame in small
- No one really knows what they're doing, we're all just taking it up as we go along.
"Earn a living doing what you enjoy, honestly and responsibly. Make just enough to live sustainably then spend the rest of your life having fun."
At the end of the talk we were advised:
"Listen Simon Cynic ted talks."
"Do what you love and fuck the rest."
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