Idea generation is the initial thing you do when you are given a brief. This is done by mind mapping, research, focus groups, discussions etc.
This brief was about idea generation. The brief was to try think of ways to make Yahoo! The World's Most Popular Homepage. The target audience was 13-18 year olds.
Idea One
The first idea was to create a homepage which featured everything. This was so that it was visually engaging to 13-18 year olds and would keep their attention on the homepage.
Idea Two
The second idea was to make a very clean homepage so that it wasn't over complicated to use and easy to navigate. This also meant it wouldn't look cluttered.
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